Sales & Communication Skills sessions specifically developed for Product and Technical Specialists

Having a team capable of adapting to any given sales situation, learning from each other, whilst skilfully separating the 'important stuff' from the 'background noise', is often the difference between winning orders or not. Focusing on what matters to prospects and customers and being able to see things from their perspective is critical, but how do you practise those skills and assess yourself at the same time, when as a salesperson you spend many hours on your own in front of prospects and customers? 

In days gone by, the Sales Manager spent time 'on the road' with their sales team, honing their skills and giving immediate feedback on what worked and what didn't. It was learning through experience being shared and the Sales Manager was the conduit of 'skills transfer' between the sales team members. 

Unfortunately, this is now not the norm and skills are held in small pockets of knowledge which aren't easy to extract from your top performers and to share. Whilst online learning is increasing and has its place, it doesn't address the important aspects that really separate sales superstars from others, which is the ability to understand 'business context' and deal effectively with a buyers 'emotion'. 

The Sales Manager now spends more time in the office, being fed the numbers from the CRM (measuring efficiency) whilst the really critical elements of effectiveness (what you actually do when you are in front of the customer and how you do it) gets neglected. This is no criticism of Sales Managers, as most of them love nothing better than to be out in front of the customer!

Therefore our aim is to create a sales simulation tailored to your own particular business challenges and those of your customers (understanding the context) and then focus on the way you leave the customer feeling after the interaction (understanding the emotions). 

We work with you to create realistic business challenges, objections and crisis situations (usually set over 1 or 2 days) that your team will need to overcome, whilst providing experienced business managers (or using your own leadership team) to play the roles of your prospects and customers to give that all important feedback. We work on everything from initial call to final pitch. You decide which elements need fine tuning!

It's extremely cost effective, allowing you to train anywhere between 5 and 50 people at the same time!

Give us a call and we'd be glad to explain more about how we do it and the benefits it provides.

Success is totally achievable through effective, motivated and accountable staff, with the drive and focus to achieve their full potential. 

Working in partnership with the Leadership Development Academy we offer cost effective, fully modular coach assisted development programmes to achieve just that. Facilitated by a dedicated coach who combines commercial acumen with the people skills to improve results and performance, so you get that valuable feedback, support and situational coaching adapted specifically to the individual’s personal and professional requirements.

Based on the concepts and ethos of 'Entrepreneurial Leadership', every development programme is built on the foundations of six core business disciplines with modules specifically tailored to suit individual needs and client’s priorities. 

Delivered through a mix of 1-2-1 dedicated coaching, assignments, in-classroom and online learning, our programmes will change the way individuals think and behave over time, improving the individual, their effect and impact on the workplace, whilst also developing them personally and commercially.